5 points to help bring content to life
Your content and company brand needs to be able to stand out in what may be a massively competitive marketplace. People want to buy from people, so being true to yourself could be a great start.
- Produce a Valuable Content.
Content is pivotal to attracting more customers while knowing consumer trends will guide you in knowing what content to create.
- Reshare Your Content
There is also always the option to reshare content you have previously made and to share content from others, as long as it is relevant to your target audience. However, no matter the content you use, make sure to keep it short and snappy, as this tends to perform better.
- Use Graphic and Video
At the moment video content is also really popular. There are lots of features on social media, such as Reels on Instagram.
- Keep things simple
Keep things simple, not only in terms of colours, meaning don’t have 20 different colours you use but pick one or two as your main colours and then just have some accent colours that you use for your brand. Same with your fonts, pick something clean, something that is easy to read, not fancy, don’t just pick the flavour of the week style, either in terms of colours or fonts, or any type of visual.
- Make your brand easy to recognise
Once you have managed your branding, so it is authentic, memorable and brave, then the next step is to ensure your website and social media mirror each other so that the company is easily recognized by customers.
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