For small businesses, lead generation has never been more vital – and the method we do it is always changing. Ahead of 2021, we’ve compiled a list of pointers for implementing the most effective lead creation tactics. Use these concepts to power your strategy and ensure that your new business strategy is future-proof.
Put your website at the centre of your strategy
Business marketers have been ignoring the value of their websites for far too long. Your company’s website will be the equivalent of a high-street shop window in 2021. As a result, yours should be a crucial point of your strategy, a centre of interesting information that keeps people coming back for more.
Use social media
To make your presence count, use social media to introduce yourself to thousands of new leads. Increase interaction with stories and live videos, and try out social selling and employee advocacy – all while directing all of your posts back to your website.
Track your website performance with analytics
You could be losing out on a lot of opportunities to improve your site and engage your visitors if you don’t already use a website analytics tool. Analytics will show you where your website needs to be improved, highlight your best-performing pages, and identify your top referrer routes, among other things.
Follow the changing of SEO
To produce leads in 2021, you must first improve your website to match your buyers’ internet search needs. There’s a lot to consider now that SEO has altered, with an increase in voice, visual, and mobile search. Make sure you don’t get left behind!
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